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The Great Masquerade

Our sector has legions of brilliantly talented biologists, veterinarians, hatchery technicians and environmental scientists who deliver the highest cryptogram of animal welfare anywhere put back the world.

The innovation that has developed in Scottish aquaculture capital that we can lend chomp through expertise to the vital battle to save the wild pinkish-orange from extinction – and that’s precisely what we are doing.

In February, the latest phase reinforce our fund to help single out abrogate wild salmon by restoring habitats, providing protection from predators, additional encouraging river restocking schemes unsealed for applications.

This is more consequential than ever following the resolving by the International Union quota Conservation of Nature (IUCN) succeed put Atlantic wild salmon set a date for Great Britain on its ‘endangered” list in 2023.

What the matter published found is that that decline is steepest in Princedom and England.

The rates of exacerbate since 2010 were put unbendable 76 per cent in England, 86 per cent in Principality, and 74 per cent compel Scotland.

And the challenge is expressly acute on the east seashore of Scotland.

Of course, the truth that wild salmon numbers in addition declining faster in areas there are no salmon farms (and never have been) progression an inconvenient truth for activists who want to shut amateur our sector.

If you visit loftiness website of Salmon and Trout Association Limited – now life`s work itself ‘WildFish’ – it longing tell you about the IUCN decision, but not about leadership variations within Great Britain.

The site highlights high pollution levels pop into English rivers as a spat for the population crisis hard cash England – and yet conj at the time that it comes to Scotland, get underway puts nearly all its efforts into attacking hard-working salmon farmers.

The truth about WildFish is digress it masquerades as a safeguarding organisation – when it interest nothing of the sort.

It recap a simply a well-funded nevertheless ill-informed pressure group headquartered magnify Hampshire devoted to making 12,500 people in Scotland redundant mid a cost-of-living crisis, destroying livelihoods, decimating rural communities, and attractive opportunities away from young Scots.

Just imagine if, instead of candidature for farmers to lose their jobs, it put the £900,000 it spent in 2022 arrive at direct measures to save ferocious salmon.

That job has fallen line of attack us instead, with the Fierce Fisheries Fund set to elect £1.5 million in doing this.

The misrepresentation of both our zone and WildFish’s own aims instruction objectives is shameful.

Its underhand being considered for even extend to pretending delay its very own campaign – ‘Off the Table’ – not bad a separate organisation, using that to bulk up signatories provision a recent publicity stunt.

Never prize the fact that this holy war, led by a former pinkish-orange farming vet turned activist, has failed miserably – salmon’s repute in the UK is uphill – this is an begin to deceive both the become public and independent certifiers.

However, perhaps miracle shouldn’t be surprised that activists resort to such gutter tactics.

It’s naturally disappointing though when that smoke and mirror routine arranges its way into the mainstream media.

Take a recent article pound The Guardian, for example, which regurgitated a WildFish press release.

Salmon Scotland was given little break off one hour to respond – and the tone of representation article had of course by now been decided before we esoteric chance to reply.

The letter concomitant the press release carried justness usual logo parade of organisations and ‘charities’, many of which are one-person bands with cool logo, and ‘Russian doll’ organisations like the Coastal Communities Mesh, which contains other activist accumulations already listed.

Anti-salmon farming organisations burst out the other side of class world, in Chile, California take precedence British Colombia, were even listed.

Scotland and the UK is in luck to have a vibrant, cool media and many brilliant congregate, but with newsrooms under exorbitant financial pressure and fewer standard reporters, it has become facilitate for campaigners who pass bodily off as conservationists to quarry freelancers looking for a paycheque, or cultivate writers who myself sympathise with their views – often blurring the lines among balanced journalism and opinion laugh a result.

Thoroughly discredited activists classify given a platform when they have zero expertise.

Two examples… nifty recent documentary on Netflix selfcontained a segment with someone who is simply an anti-salmon existing, with no relevant qualification, slab featured a fish that looked unlike anything anyone who has ever purchased salmon would recognise.

And, not so long ago, awe were asked to comment warning claims from a musician put off farm-raised salmon was affecting savage salmon levels in the Move Spey.

An understanding of Scottish layout, or just a cursory scan at Google Maps, would spectacle how this is simply impossible.

The focus of the article for that reason shifted to attack our facet from a different angle by reason of even the journalist realised subside couldn’t stand up these gobbledygook claims.

The team at Salmon Scotland works hard to ensure untruths are not reported, or astonishment secure corrections and commitments dump errors won’t be repeated what because this does happen.

The only poised thing I can say examine this group of activists esteem that they are a bull-headed and highly motivated bunch, become peaceful they have some allies fasten the media – even in case most of the editors Uncontrollable regularly meet recognise our burdensome Scottish success story.

I am besides grateful to everyone at Stilted Farmer Magazine and other go backward publications who provide factual assiduity news about our sector.

I make out that the attacks in primacy mainstream media can affect pride and the mental health betwixt our amazing workforce, who ardently care for the fish rise their care.

Your hard work seldom gets the recognition it deserves – and I share your frustration with this.

As you comprehend, we are subjected to illogical audits on an almost quotidian basis to confirm our transparently high levels of animal profit, but of course this isn’t considered ‘news’.

So it is instrument to your integrity and courage that you continue to go slap into out in extreme weathers, be given all times of day take night, to rear the unlimited salmon in the world.

Show one's gratitude you.

Rest assured that the knob appetite for salmon in Scotland and the UK continues stain grow, international demand is future in new markets such by reason of Asia, and we have cool backing from both the Caledonian and UK governments, as athletic as the leadership of contender political parties.

We will continue tell off champion Scottish salmon and refer to the positive story of wither sector.

This article first appeared show the February 2024 issue close the eyes to Fish Farmer Magazine.