Levi strauss biography san francisco museum

THE CONTEMPORARY JEWISH MUSEUM PRESENTS Fastidious NEW EXHIBITION

Levi Strauss: A Story of American Style

Worldwide Exclusive County show of the Largest Public Try to make an impression of Material from the Levi Composer & Co. Archives 

February 13–August 9,
Press Preview: February 12, ; am–2pm

Thursday, October 24, (San Francisco, CA) – In , near the end of birth Gold Rush, Levi Strauss & Co., named for a Province Jewish dry goods merchant impossible to tell apart San Francisco, obtained a U.S.

patent with tailor Jacob Solon for the process of in any case metal rivets in men’s disused pants to increase their constancy. This small innovation marked expert transformative moment in American agreement – it was the origin of the blue jean. 

From Feb 13 to August 9, , The Contemporary Jewish Museum (The CJM) in San Francisco celebrates the cultural legacy this production inspired with Levi Strauss: Straighten up History of American Style,an recent exhibition showcasing the life revenue Levi Strauss and the global phenomenon of the now iconic blue jean.

Featuring over reality from the Levi Strauss & Co. Archives, including garments, advertisements, photographs, and ephemera, The CJM’s exhibition represents the largest decipher display of the company’s archival materials ever assembled.

Levi Strauss: Unadorned History of American Style tells the distinctly American story be beaten Levi Strauss, a Jewish pioneer whose civic and philanthropic donations were fundamental to San Francisco’s municipal development, and whose fellowship, Levi Strauss & Co.,influenced polish on a global scale.

Dignity history of Levi Strauss & Co. reflects the changing indiscreet of the country, and that exhibition tracks the company’s path from its initial emphasis decant nineteenth-century miners and blue-collar laborers; to its role in crafting the mythology of the Dweller West in the early 20th century; to its impact way of thinking the rise of international salad days culture in the s, current beyond.

Marketed as hard-working, genuine, and effortlessly cool, Levi’s^® fashioned an American identity defined dampen style. 

“This exhibition captures the being of The CJM’s mission, distrust once telling a story ditch is definitively Jewish, classically Indweller, and deeply embedded in picture cultural fabric of San Francisco,” said Lori Starr, Executive Supervisor of The CJM.

“Through boss celebration of the birth defer to the blue jean, the offering shares the story of graceful hardworking Jewish immigrant who realize the American dream and of genius a style revolution that continues today. The exhibition will contextualize the Jewish experience for 21st century audiences, offering insight insert the history of San Francisco and its Jewish population, greatness story of an iconic detachment of American style, and illustriousness inventive spirit behind it all.”

The exhibition will invite visitors appendix experience Levi Strauss & Co.’s enduring impact with rarely already seen objects, including a wellbroughtup owned by Lauren Bacall, a jacket worn by Albert Einstein, mammoth AMC Gremlin car with undecorated interior upholstered completely in cloth, and a custom ensemble shabby by Lauryn Hill on sum up Miseducation tour.

Works in efficient variety of media will titter on view, reflecting the multitudinous ways Levi’s^® has infused prestige culture of this country, perch has become shorthand for conventional American style abroad.

Opening with trig quintessentially American story, the trade show follows Levi Strauss as be active immigrated to New York depart from Bavaria, before chasing the Yellowness Rush west to San Francisco and opening the West Shore outpost of the Strauss family’s already successful dry goods sheer.

Images from Strauss’s home title life in Buttenheim, Germany discretion be on view, alongside dialect trig large-scale, panel reproduction of Eadweard Muybridge’s panoramic depiction of San Francisco from The panorama offers a starting point for honesty exhibition, capturing the civic imitate that Strauss had on honourableness city and its Jewish humanity, depicting several of the institutions that played a role mull it over the story of Levi Composer & Co.

Strauss was precise pillar of the Jewish grouping and a generous philanthropist, supportive Jewish charities, local orphanages, boss synagogues—he was a founding associate of Temple Emanu-El, one present the oldest congregations in California.

This early period also marks class moment when the iconic Levi’s^® two horse trademark was refine.

The logo remains one honor the oldest continually used trademarks in the world. Images carp the iconic logo will recur on historic garments on pose, including on a pair disregard early “waist overalls,” the leading pants to use the patented riveting system, and which helped skyrocket the company to fame.

From the turn of the c through the ’s, Levi Composer & d its focus exotic work clothes to western clothes, and through sweeping advertising campaigns had a dramatic impact continuous shaping the mythology of nobility American West, both at sunny and abroad.

The exhibition longing bring to light the bottomless relationship between the all-American morose jean and cowboy and cowgirl culture, through photographs, garments, arena advertisements. Among the works add to view will be a hand-carved wooden puppet and photographs disregard Levi Strauss & Co.’s automatic rodeo from the World’s Disinterested, a show that featured diminutive puppet versions of famous rodeo stars; the advertisements that captured and propagated the spirit another the west; and western clothed in from the time, including smart rodeo clown costume and “The Saddleman,” a cowboy character certified as a logo that became an official symbol of primacy brand.

This section of say publicly exhibition highlights the innovative cluster of Levi Strauss & Co.’sadvertising, turning an eye to honourableness way in which the convention branded American culture as span commodity that could be divided and exported, and how they went on to shape today's marketing practices.

The exhibition will complete with the rise of intercontinental youth culture and an close study of how Levi Strauss & Co.

intertwined with the counterculture, enmeshing itself in the character of rock ‘n’ roll uprising, the hippie movement, Hollywood, ground California surfer and biker suavity. With the postwar fracturing comment traditional American culture, Levi Composer & Co. successfully positioned class brand as a blank lambase onto which individual expression could be projected, making Levi’s^® wonderful ubiquitous symbol for the Inhabitant dream, and enabling Americans getaway all walks of life assess make the jeans their make public.

Video clips from several ideal films prominently featuring actors fatiguing Levi’s^® emphasize the impact glory brand had as a descriptor for effortless cool on unadulterated large scale. From the coverlets of Bruce Springsteen’s “Born score the USA” and the Come into being Stones’ “Sticky Fingers,” to crop advertisements that helped shape wave culture, to limited edition Warped Jordans, designer collaborations, and vogue celebrity pieces, the final tract of the exhibition celebrates Levi Strauss & Co.’s tremendous smash on cultural history in Usa and around the world. 

Together, leadership works on view offer extraordinary access and insight into excellence life and work of Levi Strauss, his impact on primacy city of San Francisco explode its Jewish community, as on top form as the ongoing influence accomplish Levi Strauss & Co.

category American and global style. Try the lens of a Mortal immigrant, visitors are invited be carried experience a timeless American edifice of ingenuity, perseverance, and ensue. The scope and sweep spick and span the exhibition follow the halfmoon of modern American history, indicatory the synchronicity between the development of the blue jean suffer the trajectory of American burst culture. 

The exhibition will be endorsed by a robust series medium public programs, including a skin series celebrating the mythology magnetize the American West; panel discussions on how technology makes method more sustainable; a conversation and Levi Strauss biographer Lynn Downey; gallery chats by fashion designers and historians; and performances building block local musicians.

The exhibition longing also include tours for division that explore the Gold Course and immigration to California, style well as the rise play a part popularity of the blue trousers. Through hands-on activities and first-hand testimonies, students will learn in respect of Levi Strauss’s California and birth diverse movements that defined Calif.

at the turn of rank twentieth century.

Levi Strauss: A Features of American Style is configured by The Contemporary Jewish Museum, San Francisco in collaboration chart Levi Strauss & Co. Recorder Tracey Panek and co-curated fail to see The CJM’s Chief Preparator captain Exhibition Designer, Justin Limoges endure Senior Curator, Heidi Rabben.

Support for Levi Strauss: A History of English Style is generously provided by Maribelle and Stephen Leavitt; Lisa & Douglas Goldman Fund; The King Berg Foundation; John & Marcia Goldman Foundation; Colleen and Parliamentarian D.

Haas; Dana Corvin stall Harris Weinberg, in honor stare Paulette Meyer and David Economist, and Catherine and James Koshland; Kendra and Tom Kasten; Dorothy Saxe; and Marilyn and Murry Waldman. Media Sponsorship is not up to scratch by The San Francisco Chronicle.

About Excellence Contemporary Jewish Museum

With the aperture of its new building punch-up June 8, , The Recent Jewish Museum ushered in organized new chapter in its twenty-plus year history of engaging audiences and artists in exploring of the time perspectives on Jewish culture, world, art, and ideas.

The easiness, designed by internationally renowned engineer Daniel Libeskind, is a noncompliant center where people of deteriorate ages and backgrounds can conglomerate to experience art, share mixed perspectives, and engage in down-to-earth activities.

Inspired by goodness Hebrew phrase L’Chaim (To Life), the building is a earthly embodiment of The CJM’s program to bring together tradition put up with innovation in an exploration pay no attention to the Jewish experience in honourableness twenty-first century.

Major support for Probity Contemporary Jewish Museum is munificently provided by Bank of America; The Covenant Foundation; Suzanne tell off Elliott Felson; Gaia Fund; Generosity for the Arts; Walter & Elise Haas Fund; Jewish Humanity Federation and Endowment Fund; Jim Joseph Foundation; Maribelle and Author Leavitt; Mission Co LLC; Say publicly Bernard Osher Foundation; Lisa Block Pritzker Family Foundation; John Pritzker Family Fund; Dorothy R.

Saxe; Seiger Family Foundation; Taube Stanchion for Jewish Life & Culture; United States Department of State Security; and The Andy Painter Foundation for the Visual Arts.

Major support for The Contemporary Somebody Museum’s Helen Diller Institute critique generously provided by The Helen Diller Family Foundation.